LinkedIn is a social media platform that is specially built to help you get a job, offer a job, enlarge your business, make contacts, and make your business known. It is an important social networking site that every student, worker, and businessman needs to use.
LinkedIn is your Facebook for your career and business growth. Along with socializing, it helps you expand your business connections and, most importantly, know who your connections know.
LinkedIn offers you a profile where you can post your interests, resume, talk to different employers, offer jobs and post your projects. Along with that, you can participate in different groups and learn from professionals.
It is specifically designed to provide a space for people with a common interest who wants to work on the project, develop new ideas, get a job or grow a business.
LinkedIn could be used as a personal profile as well as a business profile. In this article, we would focus on LinkedIn for business profiles and LinkedIn marketing funnel. Here are LinkedIn marketing guide & strategies for 2021:
Set your LinkedIn profile
The first step to the LinkedIn marketing guide is making an account and organizing it with the right strategies. A LinkedIn company page is an important step to promote your business or brand on LinkedIn.
To start with LinkedIn marketing guide, apply the following tips:
- Add your logo as a display picture or cover
- Use keywords and tags that will help people find your business on LinkedIn
- Add a description that matches your company criteria and your LinkedIn marketing funnel
- Mention all your services and products here
- Link your website and other social media accounts
- Write in detail about your company’s foundation and history as well as the location
- Give your page a professional look and maintain it professionally
Grow business with LinkedIn marketing strategy
LinkedIn offers both paid and organic marketing strategies to grow your business. You can apply paid strategies for your LinkedIn B2B marketing. But LinkedIn marketing influencers promote LinkedIn organic marketing strategies. As Organic strategies are inexpensive as well as credible for your business accuracy. Follow the following organic LinkedIn strategies to boost your profile:
1. Write on LinkedIn
The first move to make is to write more on your LinkedIn profile regarding your business as well as stuff that relates to your business. Writing makes your profile more reliable and interests other investors or customers.
Find a related niche to your brands products, use appropriate keywords and tags. Posting articles on LinkedIn attracts people and builds a brand identity as well as engages the audience.
You can also post your blogs here to gain more followers and produce brand awareness.
2. Understand LinkedIn algorithm
To use any website or social media platform, you must know about it technically. It helps you to know how the algorithm rates and ranks your content. Understanding LinkedIn algorithms help you solve LinkedIn marketing solutions as well; here is how:
- A bot judges your LinkedIn content for its low quality, spam, or clear and evaluates your rank.
- Your social presence and your daily traffic engagement are considered, such as your likes, comments, and shares, etc. To increase audience and their engagement, you must post relevant and quality content.
- These bots further check the quality of your account and network, whether it’s credible or spam.
- Other than bots, LinkedIn uses human editors for your content, which content must be boosted and which should be removed from LinkedIn.
The technical side of LinkedIn might seem a little scary, but don’t worry, you will get a hold of it. Just keep your content relevant and never compromise on quality. Engage with your audience, and you are there!
3. Join LinkedIn groups
LinkedIn is not just a business platform; it is a whole community. To grow your business on LinkedIn, you don’t need to post on other platforms. All you need to do is join in groups that are relative to your business and interests.
You can meet new people in these communities, promote your business, and as well as your own LinkedIn account. These groups are usually run by professional, and you can learn from these professionals about different LinkedIn marketing tips.
Apart from that, you can also make your own group and share new ideas and tips, including your own brand marketing.
4. Encourage your employees to join in
Your employees are your team, and they show the credibility of your business. You can encourage them to join in and add your brand as their employment service. This would let your customers know your brand better and help them relay.
You can also encourage them to promote your brand logo and the content you produce on LinkedIn. Leave valuable comments on your company profile page and share the content on their own. This could solve up your LinkedIn marketing solutions in not time.
5. Optimize your social media
Your social media is a weapon you can use with every other social media platform. Although LinkedIn is a vast community, you need to show your other social media presence. The more connected network you have, the more solid audience you will gain.
Add social sharing buttons and make it easy for your followers to share your content.
6. Interact well
Your interaction matters the most. It’s your genuine words that would engage an audience and boost your traffic. As well as a simple contact is what makes you different from others. Be polite and well-mannered when connecting with your followers or making new contacts.
Use civil manners to solve any issue or query related to your services; it would benefit you with LinkedIn content marketing. And always respond on time if possible it makes a huge difference.
7. Post Timely
Your timing matter when it comes to LinkedIn marketing strategy. Different social media accounts have different high traffic and low traffic time of posting. You need to keep track of time and consistency to take advantage of the high traffic time.
Your articles and posts may not do well if there is no traffic on the platform. You can use a media strategy to get hold of high traffic time according to your country. The more people see your posts, the more audience you attract.
8. Stay Updated
Different apps update from time to time and bring new different features for their users, so does LinkedIn. Always keep an eye open and learn every new feature that is introduced. Stay modernized and follow the trends that LinkedIn users do.
The more up-to-date and attractive profile you have, the more people your business entices.
9. Don’t Stick to the company
You might follow a lot of professional LinkedIn marketing influencers and other business-related famous people from different groups and communities. You can be that too!
The more popularity and knowledge you have, the more your business will nurture as well. People want to connect with other people, not brands. They might like your products, service, articles, etc. But your own persona is what helps you more.
You can take advantage of your videos. Introduce yourself and your views and theories about LinkedIn business strategies and other related stuff that you are aware of. The more personal experience you share, the more people reach you.
As everyone wants to listen to real talk, not made up and scripted words.
10. Use Tags
You must use text tags in your articles and written content. Along with that, you should also tag people. Tag your followers or people you connect with on LinkedIn. As the tag content also recaches the connections of your followers.
But you must not tag people you don’t know or who don’t follow you.
11. Upload Videos
Video content might seem more like a YouTube thing, but it’s not. It works the same for LinkedIn; even LinkedIn provides a small row on your profile to add your video projects via YouTube.
Video content brings about 40% of traffic to your profile; take advantage of that and post them.
12. Integrate LinkedIn ads
Like Facebook and other social media platforms, LinkedIn provides paid marketing strategies and organic strategies. LinkedIn paid marketing strategies are based on Ads and paid content. Allowing you to run your LinkedIn company profile and network with detailed information about its professional interests, associations, and skills.
You can target and focus on a specified LinkedIn marketing strategy. Here are different self-service LinkedIn advertising strategies:
- It allows you to offer Sponsored Content which boost your content to reach a wider audience.
- Just like email marketing, you can use Sponsored InMail service to send personalized ads to LinkedIn members’ inboxes.
- Invest in Text Ads that appear everywhere, like pay-per-click or CPM ads on the LinkedIn homepage, profile, Groups pages, and more.
You can use these paid ads to build credibility, create a meaningful network, and boost your organic content and written posts.
On final thoughts, LinkedIn usually seems hard, and people give up before even starting. But if you are into LinkedIn for Business and LinkedIn B2B marketing, there is no other good platform for you.
LinkedIn helps you boost your LinkedIn marketing funnel through organic and paid marketing strategies. It offers you a chance to create a network, make beneficial contacts, and gain potential customers.
Now you’re informed and armed with a LinkedIn marketing guide and strategies of 2021. You can optimize it for a perfect audience along with brand awareness. Write great content, post videos, be humble, and discover new contacts. Hit it LinkedIn marketing strategy 2021!